The COVID-19 pandemic has spurred significant transformation in the Banking and Financial Services sector.
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With a shift towards digital banking and contactless payments, consumers now prioritize personalized and seamless digital experiences.
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This trend has compelled traditional financial institutions to modernize their IT infrastructure. They are increasingly adopting mobile apps, chatbots and data analytics to enhance customer engagement and operational efficiency.
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Moreover, the entry of tech companies into the financial services space has intensified competition, pushing banks to innovate further to maintain market relevance and customer loyalty.
